Zapopan, Mexico — Popular Mexican influencer Valeria Márquez was tragically killed while livestreaming from her beauty salon in Zapopan, Jalisco. The shocking incident, which unfolded on TikTok in real-time, has sparked outrage across social media and renewed calls for stronger action against violence targeting women.
Márquez, 23, had built a loyal following on platforms like TikTok and Instagram, where she shared beauty tips, lifestyle content, and behind-the-scenes glimpses from her salon, Blossom the Beauty Lounge. On the day of the incident, she was interacting with her fans when an unidentified man entered the salon pretending to be a delivery person.
According to eyewitnesses, the man asked for Valeria by name. Once she responded, he pulled out a weapon and opened fire, striking her in the chest and head. The attacker fled the scene on a motorcycle before authorities arrived. Valeria was pronounced dead shortly after.
Local police have launched a full investigation, treating the incident as a suspected femicide—a term used in Mexico to describe the targeted killing of women due to their gender. Sources suggest that Márquez had previously received threats, possibly from a former partner, though this has not been officially confirmed.
The murder has sent shockwaves through the influencer community and beyond. Social media users expressed grief and anger, with many pointing to the increasing dangers women face, even in public or professional spaces.
Mexico has one of the highest femicide rates in Latin America, and the death of a young, public figure like Valeria has put a fresh spotlight on the crisis. Activists and supporters are now demanding justice and greater protection for women, especially those in the public eye.
Valeria’s final social media post—a selfie taken just hours before her death—has become a haunting reminder of a life cut tragically short.
Her followers, friends, and family remember her as a warm, hardworking young woman who had dreams of growing her brand and inspiring others in the beauty industry.
