Zoreen Kabani,After working for prestigious firms like JPMorgan Chase and Goldman Sachs, the woman quit her lucrative career to pursue her real love of online clothing sales.
As a child of immigrants, Zoreen Kabani “grew up very thrifty” and said she loved “finding deals.” Despite cultural pressures in Pakistan to enter fields like finance, engineering, or medicine, Kabani followed her love for fashion and started selling clothes online, quickly turning it into a successful business.
With full focus on her business, Kabani earned over $100,000 (about Rs 83 lakh) each month. Kabani is originally from Pakistan and is currently based in California, US. In 2022, Kabani made a surprising career shift from her high-paying finance job to her true passion of selling clothes online.
Kabani started her work with Goldman Sachs in 2010 shortly after receiving her degrees in finance, and in 2013, she transferred to JPMorgan Chase. She had high-profile gigs, but she was never really content. She made the brave choice to quit her work in April 2022 to pursue a meaningful or creative endeavor.
A few months later, she was introduced to Whatnot, an auction program that allows users to sell things in real time, by her younger brother. Kabani rapidly developed a strong interest in and fascination with the app’s women’s fashion section.
She launched her page, zkstyles, in less than a month, and she frequently made over $100,000 a month with it. Zoreen Kabani utilized her expertise to identify about 50 goods to sell from charity stores and clearance sales after putting up her first live stream. She drew in about fifty viewers for her first stream, of whom twenty to thirty made a purchase.
She said, “I believe I had some old T-shirts in there.”Some adorable Nike sweatshirts for women’s fashion. After working in sales for around 13 years, it seemed like a logical next step for me to speak about products in front of the camera. And I thought it was fantastic.
Kabani started to notice success as she kept up her live streaming and was able to save money. She decided to convert her side project into full-time employment after a few months. She set up a consistent streaming schedule, Monday through Friday, emulating her corporate schedule to make her business stand out. In addition to showcasing merchandise, Kabani provided her audience with style and fashion guidance. She made over $12,000 (about Rs 10 lakh) in her first month alone, and she has sold over 75,000 things on the marketplace to date.
Early Life and Education
Zoreen Kabani was born into a family that valued both education and creativity. While her upbringing emphasized academics and discipline, she always nurtured a fascination for clothes, fabrics, and design. Fashion wasn’t just about looking good to her—it was a form of storytelling, a way to express personality and confidence.
Academically gifted, she pursued higher education in finance and economics, eventually landing an enviable position at JPMorgan. For many, that would have been the ultimate destination—a secure job, a prestigious brand on the résumé, and a steady paycheck. But for Zoreen, it was just the beginning.
Rapid Rise to Success
The response exceeded her expectations. Within months, orders began pouring in. Her collections—ranging from chic western wear to elegant ethnic outfits—struck a chord with young urban women across India.
What set her apart was not just the designs but the brand experience she created. From packaging to personalized notes for customers, Zoreen ensured that every order felt special.
Her online clothing business scaled rapidly, and within a few years, her monthly revenue soared to nearly ₹84 lakh. The same woman who once analyzed financial reports at JPMorgan was now analyzing sales charts of her own flourishing enterprise.
The Turning Point
The turning point came when one of her collections went viral on Instagram. Orders multiplied overnight, and her small team worked around the clock to fulfill them. Media outlets picked up her story, and soon she was featured in interviews, fashion magazines, and business portals as the “banker-turned-entrepreneur redefining online fashion.”
From that point onward, there was no looking back.
Impact and Recognition
Today, Zoreen is not just a fashion entrepreneur but also a role model for aspiring women entrepreneurs in India. Her journey from a corporate banker to a successful businesswoman resonates with thousands of professionals stuck in jobs they don’t love.
She has been invited to speak at entrepreneurship forums, women’s leadership conferences, and startup events. Her brand collaborates with sustainable fashion initiatives, making her a voice in ethical business practices as well.
Balancing Work and Life
Running a business that earns ₹84 lakh a month is demanding, but Zoreen makes time for herself and her family. She credits her success to discipline—something she carried from her corporate years. Yoga, reading, and spending time with loved ones keep her grounded amidst the chaos of entrepreneurship.
She also mentors young women, helping them turn side hustles into profitable ventures.
Conclusion: From Corporate to Creative Freedom
Zoreen Kabani’s transformation from a JPMorgan banker to a fashion entrepreneur earning ₹84 lakh a month is one of the most inspiring success stories of our time. Her journey embodies the courage to dream, the strength to act, and the resilience to thrive despite challenges.
She didn’t just build a brand—she built a movement that shows women can break free from stereotypes, embrace their passions, and succeed on their own terms.
Her story reminds us that sometimes the biggest risks lead to the most rewarding victories.
Frequently Asked Questions
Who is Zoreen Kabani?
Zoreen Kabani is a former JPMorgan employee who quit her corporate job to start an online clothing business. She now earns nearly ₹84 lakh a month.
Why did she leave JPMorgan?
Though successful in banking, she felt unfulfilled and wanted to pursue her passion for fashion.
How did her clothing business succeed so quickly?
By leveraging social media, understanding customer psychology, and focusing on affordable yet stylish designs, her brand scaled rapidly.
What challenges did she face?
Supply chain management, competition, financial risk, and skepticism were major hurdles.
What is her message to aspiring entrepreneurs?
Believe in yourself, don’t be afraid to take risks, and stay authentic to your vision.
