Ipsita Dasgupta, the managing director of HP India, was named the company’s India leader in October of last year. According to her, there is now a considerable demand for laptops and PCs in nations like India, where the entire device penetration rate is less than 20%.
The country’s “never-ending” demand for laptops and personal computers will be met by HP India, which is in talks with multiple Indian and international businesses, according to managing director Ipsita Dasgupta. The company plans to implement its domestic expansion plans over the course of the next nine to twelve months.
“If you look at our business in India, we employ more people worldwide than any other country, second only to the United States.” Since we are based in India and have access to every functional capacity available worldwide, we resemble the US in every way. In her first interview as HP India MD, Dasgupta stated, “HP is excited about growing some of those.”
In October of last year, she was named the CEO of the laptop and personal computer manufacturer’s India operations. According to her, there is now a considerable demand for laptops and PCs in nations like India, where the entire device penetration rate is less than 20%. All parts of these industries will require gadgets, and the education sector will be the main driver of this demand. On the fringes of the HP Amplify Partner Conference 2024, which was hosted in Las Vegas, the Harvard graduate told ET that enterprises would need to strategically position themselves at the various pricing points in order to capitalize on this demand.
The conventional Indian PC market, which includes workstations, laptops, and desktops, sold 4.5 million units in November 2023. Out of this, the desktop segment expanded by around 19% annually. According to data from IDC, the consumer category saw the most of this rise, with the business segment’s growth remaining unchanged.
Notwithstanding the challenges, the introduction of artificial intelligence-enabled devices is likely to cause the entire addressable market for laptops, personal computers, and other professional devices to increase over the next five years. She stated that even in price-sensitive economies like India, the demand for AI-enabled PCs is expected to be stable despite the initial pricing premium for such machines.
“As everyone tries to understand what AI is. Even with some skepticism, everyone is attempting to ascertain the precise implications of this technology for themselves. People understand very well that increases in productivity will be highly evident and productive. AI-PCs will support it, according to Dasgupta.
In order to strengthen its position as the nation’s top, the corporation has also placed its hopes on the reconditioned PC markets. The HP Partner-certified refurbishing program was introduced in October and allows customers to buy reconditioned devices for a small portion of the original price. For instance, according to company statistics, high-end new computers that retail for at least Rs 1 lakh can be had for Rs 27,700 in the reconditioned category. Additionally, these reconditioned computers may be purchased for as little as Rs 15,000.
