Unveiling Khy: The Affordable Luxury Clothing Line

"Get to know Khy," the caption said. In her post, which gained tens of thousands of followers in less than a day, Jenner tagged Khy's official account.

The WSJ Magazine characterises Khy's debut collection as "the wardrobe of a biker babe during the apocalyptic — who happens to have internet access and a Pilates-toned body." The brand was formally introduced on October 25. If we do say so ourselves, it's quite a lively picture of what we're about to receive.