List Of Brands Endorsed By Kareena Kapoor Khan 

Kareena Kapoor Khan is not just one of Bollywood’s most celebrated actresses; she is a brand in herself. From her debut in the early 2000s to her current stature as a global fashion icon, Kareena has consistently redefined what it means to be a leading lady in India. Known for her versatility on screen and her effortless charisma off it, she has built an image that is aspirational yet relatable.

Timeline Snapshot: Key Endorsements at a Glance

Year	Brand / Campaign	Category
2007	Head & Shoulders	Hair care
~2000s	LUX	Beauty soap
2012	Philips Hair Styler	Electronics & grooming
2013	Colgate Active Salt	Dental hygiene
2019–2023	Prega News, UNICEF, etc.	Health & social campaigns
2020	Berger Paints (Silk Breathe Easy)	Home aesthetics
2021	PUMA (fashion line)	Sportswear
2022	TruNativ	Nutrition
2024	Bvlgari	Luxury lifestyle
2025	Fable & Mane	Natural haircare & self-care

The Brand Called Kareena Kapoor Khan

For brands, Kareena Kapoor Khan represents the perfect blend of glamour, trust, and influence. She embodies timeless elegance while also being modern and bold—a combination that appeals to both legacy companies and new-age businesses targeting young India. Whether it’s beauty, fashion, luxury, FMCG, or digital-first campaigns, Kareena has been the face of some of the biggest endorsements in the country.

Why Brands Choose Kareena Kapoor Khan

The world of endorsements is competitive, with Bollywood actresses, athletes, and digital influencers all vying for the attention of top brands. Yet, Kareena continues to remain among the most bankable faces. There are several reasons for this:

1. Star Power Across Generations Kareena has been in the industry for over two decades. From the youth who adored her in Kabhi Khushi Kabhie Gham and Jab We Met to today’s audience that admires her balancing motherhood and career, her appeal spans across generations. This makes her endorsements relevant to a wide age demographic.
2. Fashion & Lifestyle Influence Dubbed Bollywood’s style queen, Kareena is often the trendsetter—from introducing size-zero discussions to effortlessly carrying off designer couture. Brands in fashion, beauty, and luxury align with her because she drives consumer choices.
3. Trust Factor Kareena has largely maintained a clean public image, avoiding major controversies that could hurt brand reputation. Companies value her reliability and consistency.
4. Versatility Unlike some celebrities who get typecast into endorsing just one type of product, Kareena has managed to represent everything—be it luxury jewelry, everyday toothpaste, fitness wear, food products, or premium beauty brands.
5. Media Presence Kareena is not just active in films but also on social media, radio (What Women Want show), and public events, giving brands multiple channels of exposure through her association.

Early Endorsements: The Beginning of Kareena’s Journey as a Brand

Kareena’s journey with endorsements began early in her career. Even before she delivered some of her most iconic performances, brands recognized her potential as a youth icon. One of her first major associations was with Globus, the fashion retail chain. At that time, she became the first Indian actress to launch her own clothing line in collaboration with a retail brand, setting a trend that later many stars followed.

Another early endorsement came with Lux, the iconic soap brand known for featuring Bollywood’s leading ladies over decades. Kareena’s presence alongside other actresses in Lux campaigns cemented her entry into the world of household brand advertising.

She also endorsed Rasna, the beloved soft drink concentrate brand, reflecting her mass appeal even in the initial years. These endorsements helped Kareena establish herself as a versatile celebrity who could resonate with middle-class households as much as with premium urban buyers.

Major Brands Endorsed by Kareena Kapoor Khan

Lakmé – The Face of Indian Beauty

If there is one brand that has become synonymous with Kareena Kapoor Khan, it is Lakmé. For years, she has been the showstopper at Lakmé Fashion Week, India’s biggest fashion event. Her campaigns for Lakmé cosmetics highlight glamour, confidence, and style.

The association is not limited to being a face on posters. Kareena worked closely with Lakmé to launch a signature line, Lakmé Absolute Kareena Kapoor Khan Collection, which added her personal brand value to the products. This collaboration reinforced her image as not just a user but also a tastemaker in the beauty industry.

Lakmé’s choice of Kareena reflects their strategy: connecting with urban women who aspire to balance modernity with elegance. Whenever Kareena walks the ramp for Lakmé, it garners media headlines, proving the brand-celebrity synergy.

PUMA – Fitness Meets Fashion

PUMA extends into sports footwear, apparel, and other accessories such as headwear, bags, and so on. It dates back to the early 20s in Germany when he (a certain German) was doing his thing. At present, despite the fact that it has become one of the most popular sports companies in the world at the level of Nike and Adidas significance. In many cities across the globe, their shops are already established as the main source of electronic accessories.

In 2021,Puma released a fresh line of fall and winter wear named Kareena Kapoor or Kaat collection. The store is filled with the shoes glowing in the bright light and pleasant sneakers, t-shirts, and the hoodies that can even warm you up.

In recent years, Kareena partnered with PUMA, the sportswear giant. This was a strategic move by the brand, considering Kareena’s strong influence in fitness and lifestyle. Her yoga journey, especially during and after pregnancy, attracted widespread attention. By associating with her, PUMA tapped into India’s growing health-conscious segment.

Unlike traditional sports personalities endorsing the brand, Kareena brings a different angle—fitness as a lifestyle rather than just athletics. Her campaigns with PUMA highlight activewear as chic, comfortable, and stylish, appealing to urban women who juggle work, home, and personal health.

Malabar Gold & Diamonds – Royal Elegance

Luxury jewelry brands look for ambassadors who can exude grace, timelessness, and trustworthiness. Kareena Kapoor Khan became the face of Malabar Gold & Diamonds, one of India’s largest jewelry retailers.

Her campaigns often depict her in regal avatars, resonating with Malabar’s positioning of jewelry as not just fashion accessories but heirlooms of tradition and grandeur. Kareena’s Pataudi royal connection also adds weight to this endorsement, as she carries the aura of sophistication that blends perfectly with luxury jewelry.

Colgate

Colgate is the widely known American brand that was established to create products for your oral care. They make things such as toothpaste, toothbrushes and mouthwash. This brand has been in the market since 1873, but they have shifted their focus from selling soap products previously to selling Rice.

Here’s a bit about their history: 

Since 1873 toothpaste has been sold in glass jars fresh and new, and in 1896 the tubes made the job easier.

They made their toothpaste a superstar in the 1950s. The slogan was, it not just cleans your teeth but it also gives your mouth a refreshing effect.

In 2007, they were in hot water, and it was revealed that their advertisement stated that four out of five dentist recommended their product however, it appeared that this might not be true.

Within the framework of just five years, the significant share, about 40% of the total sales, was brought to Colgate by selling oral hygiene stuff e.g. toothpaste.

In 2018, they got approvals to make smart electric toothbrushes and also HTC (Health Tech Company) started selling toothpaste with Hemp seed oil.

Last year (2020) they did an acquisition of a company called Hello Products that deals with CBD in the form of toothpastes and mouth stuff.

Lakmé

Being Lakmé`s ambassador went a long way with Kareena Kaper Kapoor Khan, a popular makeup brand in India. She has starred in many ads and this is the best time she has been upfront with the latest Lakme makeup line. What makes the stage designer’s style work for Lakmé’s vision is that everyone’s lovely on their own.

Lakmé is an Indian makeup brand under the sovereignty of Hindustan Unilever Limited. It is named after a French opera called Lakmé, in which its deity happens to be the god of beauty called Lakshmi herself. India had Lakmé since 1952, when its prime minister Jawaharlal Nehru was displeased with the fact that Indian women were spending their money on foreign brands. He won over Tata Oil Mills, their commission and manufacture of make-up in India. As the time passed and due to several reasons, she assumed the position of the company CEO.  

Majority of Lakmé’s products are brightly coloured makeup such as lip liners and eyeshadow and also the skin care items. In the year 2019 it unveiled the concept of online selling. It also has approximately 485 hair salons plus beauty parlors. Lakme is the main sponsor of a big fashion show, which is hosted in Mumbai, called the Lakmé Fashion Week.

Berger Paints

Berger Paints India ltd. (BPIL), an Indian firm, with its head office in Kolkata, is one of the biggest paint companies in that country. They produce paint not only in India, but also in other regions, including Poland, Russia, and Nepal. In India, being labor oriented they have lots of factories in places like Howrah, Rishra, Arinso, Taloja to name a few.

The company also sells paint in other countries like Bangladesh. They have many employees and lots of stores where you can buy their paint.

In 2020, Berger Paints chose Kareena Kapoor Khan to be the face of their brand. They picked her because she’s famous and also a mom, just like their new paint product, Silk Breathe Easy. This paint makes your home look nice and modern, and it’s safe for your family.

History

In 1760, a man named Louis Berger started a business making dye and paint in England. Later, his business was called Louis Berger & Sons Limited. In the UK, the company was bought by other companies in the 1970s and 1980s.

In India, in 1923, a man named Mr. Hadfield started a small paint company in Kolkata. Later, British Paints bought this company. In 1969, a UK company called Berger Jenson Nicholson Limited bought British Paints (India) Ltd. This started Berger Paints’ history in India. Over the years, they launched many new paint products. In 1991, the company was sold to new owners, and in 1994, a new managing director took over. Berger Paints grew even more when they bought a part of Sherwin-Williams in 2013. In 2021, they opened a new factory in Uttar Pradesh.

Head & Shoulders

Head & Shoulders (H&S) is a shampoo brand made by Procter & Gamble that helps with dandruff. It started in the United States in 1961. The main ingredient that fights dandruff in Head & Shoulders is called piroctone olamine. Some types of Head & Shoulders also have another ingredient called selenium disulfide.

Head & Shoulders is famous for being the top shampoo brand for fighting dandruff. It’s been around for a long time, and it’s known for its advertisements. The brand often uses the slogan “You Never Get a Second Chance to Make a First Impression.” This means it wants you to feel confident about your hair.

In 2007, Head & Shoulders in India chose a famous person, Kareena Kapoor Khan, to be their brand ambassador. She’s been part of many campaigns for the brand because she really cares about hair care. She’s become the face of Head & Shoulders in India.

Philips Hair Styler

Philips began way back in 1891 and is based in Amsterdam, United States. It’s a big electronics company known for lots of gadgets. One thing it’s famous for is hair products.

In 2012, Philips picked Kareena Kapoor Khan to be the face of their new hair styling. They did it to keep up with Panasonic, who was popular at the time. Since Kareena was in a bunch of hit movies, having her endorse their hair gadgets was a big win for Philips.

LUX

LUX is a soap brand made by Unilever that’s popular around the world. It’s mostly sold in places like India, Bangladesh, Pakistan, and Sri Lanka, but you can also find it in countries like Brazil, Thailand, the Middle East, and South Africa.

Kareena Kapoor Khan has been working with LUX for a long time. This soap brand is trusted and owned by Unilever. The company’s main office is in Singapore, and LUX has been around since 1899. Kareena Kapoor Khan has been the face of various LUX products, like soap and shower gel, and has appeared in many cool ads for LUX.

Airtel – Connecting with Everyday India

Telecom companies are about reach, accessibility, and trust. Airtel, one of India’s largest telecom providers, roped in Kareena Kapoor Khan to strengthen its image among young users. Her association reflected Airtel’s message of staying connected with loved ones, no matter where you are.

Kareena’s relatability across metros and smaller towns made her the perfect face for a telecom brand that serves every segment of society. In a way, her campaigns with Airtel contributed to humanizing the brand during a period when mobile communication was booming in India.

Berger Paints – Adding Color to Life

When Berger Paints signed Kareena Kapoor Khan, it was a move to align their products with style, elegance, and modern home aspirations. Paint companies are not just about walls—they’re about creating lifestyles. Kareena’s classy yet warm persona brought life to their campaigns.

Her presence reinforced the idea that Berger Paints could transform homes into stylish and vibrant spaces. The partnership also reflected a deeper trend: lifestyle brands increasingly tying up with celebrities who personify aspiration.

Magnum Ice Cream – Indulgence Redefined

For luxury indulgence brands, Kareena Kapoor Khan is an ideal choice. When Magnum Ice Cream entered the Indian market, it needed a celebrity who could represent indulgence, sophistication, and exclusivity. Kareena’s association did exactly that.

The campaigns often portrayed her enjoying Magnum moments—rich, indulgent, and irresistible. It wasn’t just about ice cream; it was about enjoying life’s finest pleasures. Kareena’s glamour elevated the brand, making Magnum a premium choice in India’s competitive ice cream market.

Vivel – Everyday Glamour

Personal care brand Vivel found in Kareena the perfect balance of everyday elegance and aspirational beauty. Her campaigns for the soap and body wash segment emphasized freshness, skin health, and confidence.

Unlike luxury endorsements, Vivel targeted middle-class households, and Kareena’s approachable charm helped make the product relatable while keeping it aspirational. This ability to balance mass and premium appeal is exactly why she continues to be a top endorsement pick.

Kareena Kapoor Khan and the World of Fashion

Beyond individual product endorsements, Kareena Kapoor Khan has become a fashion powerhouse.

She has walked the ramp for leading designers, launched signature collections, and constantly influenced everyday fashion choices of Indian women. Brands don’t just hire her for her face—they hire her for her ability to dictate trends.

For instance, her association with Lakmé Fashion Week is more than an endorsement. She is consistently the showstopper, ensuring that the event gets maximum media attention. Whenever Kareena closes a show, it dominates headlines the next day.

Her collaborations with fashion houses, including luxury couture and high-street brands, demonstrate her versatility. From Manish Malhotra’s bridal couture to PUMA activewear, Kareena can carry it all with equal confidence, which keeps her brand endorsements diverse.

The Motherhood Influence: Brands That Celebrated Kareena’s Personal Journey

One of the unique aspects of Kareena’s endorsement journey is how brands have embraced her motherhood phase instead of sidelining it. In the past, Bollywood actresses often took a step back post motherhood, but Kareena broke that stereotype.

She continued endorsing brands while pregnant and even after childbirth. This created a new narrative: the modern Indian woman who balances career, family, and self-care.

Brands like Philips Avent (baby care products) and Vivel tapped into this side of her persona, showing that Kareena’s influence extended beyond fashion and beauty to family and lifestyle.

Her maternity fashion statements, yoga sessions, and candid conversations on her radio show “What Women Want” further strengthened her connect with young mothers.

Conclusion

In conclusion, Kareena Kapoor Khan’s impact extends far beyond the silver screen, leaving an indelible mark on the world of fashion, beauty, and lifestyle through her brand endorsements. With her timeless charm and magnetic persona, she continues to captivate audiences both on and off-screen, cementing her status as an iconic figure in the Indian entertainment industry and beyond.

FAQs

1. Which brand has Kareena Kapoor Khan endorsed the longest?

Lakmé remains one of her longest and most iconic brand associations.

2. Has Kareena endorsed luxury brands?

Yes, she has endorsed Malabar Gold, Magnum, Airbnb, and PUMA, among others.

3. Why is Kareena a favorite for FMCG brands?

Her relatable yet glamorous persona appeals to middle-class families while keeping products aspirational.