Top 10 Clothing Brands Dominating India’s Fashion Scene

India’s clothing and fashion industry has undergone a massive transformation in recent decades. As incomes have risen and global brands have entered the market, Indian consumers have become increasingly brand-conscious and focused on keeping up with the latest trends. 

Clothing has evolved from just a necessity into a means of self-expression and a reflection of one’s socioeconomic status. In this brand-obsessed environment, certain clothing labels have managed to capture the hearts and wallets of Indian shoppers. 

Here  Below The  Top 10 Clothing Brands Currently Dominating India’s Fashion Landscape.

1. Levi’s

Kicking off the list is the iconic American denim brand Levi’s. Founded way back in 1853, Levi’s entered the Indian market in 1995 and has since become one of the most prominent clothing brands in the country. With over 500 stores worldwide spanning nearly 200 cities, Levi’s offers an extensive range of apparel and accessories for all age groups and genders. From timeless denim jeans to shirts, jackets, underwear, and even footwear, Levi’s has something for everyone. The brand’s ability to stay true to its roots while embracing contemporary styles has been key to its enduring popularity in India.

2. Allen Solly 

This British brand was started in 1993 by Madura Fashion and Lifestyle, a part of Aditya Birla Group. It’s known for making comfy and casual clothes that people love.With over 490 stores across India, Allen Solly is renowned for its relaxed yet stylish offerings, including men’s and women’s formal wear, denim, dresses, trousers, and accessories like footwear, handbags, and sunglasses. The brand’s commitment to quality and trendiness has earned it a top spot in the Economic Times Brand Equity Survey.

3. Van Heusen

Owned by the American fashion giant PVH Corp. (which also owns Tommy Hilfiger and Calvin Klein), Van Heusen has found tremendous success in India since its entry in 1990. With over 131 stores in 55 countries, the brand caters to a diverse range of styles, from casual and sportswear to workwear and party attire.

In India, Van Heusen is manufactured and marketed by the Aditya Birla Group, and it has played a crucial role in defining the corporate dress code by focusing on individualism and self-expression. The brand’s fashion-forward power dressing has made it a go-to choice for professionals.

4. Park Avenue

Launched in 1986 by the Raymond Group, Park Avenue is a Mumbai-based clothing brand that embodies international styling, fabrics, colors, and fashion trends. With a focus on premium lifestyle offerings, Park Avenue has earned the title of the Leading Ready Made Garments for men in India. In addition to men’s apparel, the brand also offers a women’s collection featuring jackets, tops, dresses, and winter wear. Park Avenue’s commitment to innovation, evident in its award-winning Autofit Concept, has helped it stand out in the crowded Indian market.

5. Pepe Jeans

Despite being an international brand founded in London in 1973 (and now based in Spain), Pepe Jeans has strong Indian roots – it was founded by three Indian entrepreneurs, Nitin, Arun, and Milan Shah. Introduced to the Indian market in 1989, Pepe Jeans has become a favorite among young consumers for its funky denim styles and casual wear offerings. With 440 stores globally, the brand offers a wide range of products for women, men, and kids, including denim shirts, jeans, coats, T-shirts, and bags.

6. Lee

Founded in 1889 by Henry David Lee in Salina, Kansas, Lee is an American denim brand with a rich history. Since 2019, its headquarters have been located in Greensboro, North Carolina. Lee, along with brands like Wrangler and Rock & Republic, was separated from the VF Corporation in 2019 to form Kontoor Brands. 

As an international manufacturer and retailer of work and casual wear for both men and women, Lee offers a diverse range of products, including blazers, jackets, shirts, T-shirts, denim, sweatshirts, and accessories like clutches, bags, belts, and wallets.

7. FabIndia

FabIndia is a unique Indian chain store that retails fabrics, garments, ethnic products, and furnishings handmade by craftspeople across the country. Founded in 1960 by an American named John Bissell, who was working in New Delhi for the Ford Foundation, FabIndia started as an export company for home furnishings before venturing into retailing. 

With 14 international stores and 327 stores across India, FabIndia’s products are made using traditional techniques and hand-based processes, employing 55,000 craft-based rural producers. By doing so, the company has created a base for sustainable rural employment while preserving India’s rich handicraft heritage.

8. Biba

Biba is an Indian fashion brand founded in 1988 by Meena Bindra, catering specifically to women and girls. With 225 multi-brand stores and over 150 brand outlets across India, Biba has become a go-to destination for ethnic wear. 

The brand has collaborated with various designers over the years, including Manish Arora and Rohit Bal, and has also ventured into merchandising movie memorabilia by replicating designer costumes from Bollywood films like Yaadein, Taal, Pardesh, and Badhai ho Badhai. Biba’s unique fusion of traditional Indian aesthetics and contemporary designs has resonated with fashion-conscious consumers.

9. AND

Founded in 1995 by Anita Dongre, Mukesh Sawlani, and Meena Sehra, AND is an Indian brand that operates globally, experimenting with international fashion and styles. Owned by one of India’s leading fashion houses, Ochre and Black Private Limited, AND specializes in chic contemporary western wear for women. 

Anita Dongre has also founded another brand, Global Desi, which offers a chic boho style inspired by Indian folk tales. AND and Global Desi have both designed clothes for various royalties and celebrities, solidifying their position as fashion trendsetters.

10. Louis Philippe

Rounding out our list is Louis Philippe, a premium Indian brand founded in 1989 by the Aditya Birla Group. As a subsidiary of Madura Fashion and Lifestyle (a division of the Aditya Birla conglomerate), Louis Philippe is one of the largest apparel brands for men in India. 

With Robert Pattinson as its brand ambassador and a global presence, Louis Philippe has built a reputation for delivering the latest fashion in menswear while staying true to contemporary sensibilities and craftsmanship. The brand offers a comprehensive range of products, including luxury wear, casual and semi-formal collections, suits, trousers, footwear, and accessories.

Conclusion

In conclusion, the fashion landscape in India is a dynamic blend of global influences and indigenous creativity. The top 10 clothing brands dominating this scene reflect a diverse mix of international labels and homegrown favorites, each with its unique style and appeal. 

From iconic denim brands like Levi’s and Lee to ethnic wear specialists like Biba and AND, these brands have captured the hearts of Indian consumers by offering quality, style, and innovation. As the fashion industry continues to evolve, these brands are likely to remain at the forefront, shaping trends and influencing consumer preferences for years to come.