Meghan Markle plans to sell rosé wine under the American Riviera Orchard label, similar to Brad Pitt’s Miraval rosé. Meghan Markle is following in the footsteps of former Hollywood power couple Brad Pitt and Angelina Jolie by embarking on a new business venture.
The Duchess of Sussex is reportedly preparing to introduce a rosé wine under her upscale label. This action comes after she previously hinted at possible goods under her American Riviera Orchard brand, such as dog biscuits and jam pots with raspberries and strawberries. The 42-year-old princess intends to make rosé wine the first product the general public may buy.
According to The Daily Mail, Meghan’s upcoming venture into rosé wine aligns strategically as her inaugural product. “It would make commercial sense for Meghan’s first product to be a wine,” the source adds, noting a trend among celebrities such as Cameron Diaz, George Clooney, Kylie Minogue, Francis Ford Coppola, and, of course, Pitt, who have successfully established their wine lines.
Following their 2020 retirement from royal responsibilities and move from Frogmore Cottage in Windsor to the US, Meghan and Prince Harry have pursued several personal and professional endeavors. These include the highly anticipated Netflix documentary series “Harry & Meghan” and Prince Harry’s biography “Spare.”
According to branding expert Lucie Green, “Rose has become a hot sector for celebrities to launch their brands in,” Fabulous was informed.”In that sense, it’s almost perfect for a budding lifestyle brand like Markle’s,” she continued. “It’s a segment with broad consumer appeal and many leading brands are focusing on concept and lifestyle vs connoisseur wine drinkers.”
The brand expert commented, “I imagine the pop-ups and the seeding, and a series of dinners will continue until some kind of official launch,” about American Riviera’s jam and dog biscuit endeavor.
She could still be soliciting investors, for all we know. If the brand is sold directly to customers rather than through wholesale, a sizable marketing spend will be required for customer acquisition. Furthermore, it’s unclear what kind of leadership she now possesses.
