Amazon has officially announced the dates for its Prime Day 2025 sale. This year, the highly anticipated shopping event will take place from July 8 to July 11, making it the longest Prime Day in the company’s history. What started in 2015 as a one-day event has grown into a global four-day shopping marathon, offering exclusive deals to Amazon Prime members across 26 countries.
Prime Day 2025 will include thousands of deals across categories like electronics, home appliances, fashion, beauty, personal care, books, and more. The event will also feature Amazon’s signature hourly Lightning Deals and a new feature called “Today’s Big Deals,” where fresh offers will go live every midnight Pacific Time.
Tech enthusiasts will have a lot to look forward to. Early deals already suggest strong discounts on laptops, printers, CPUs, GPUs, SSDs, and other computing gear. Devices like the Lenovo ThinkPad E16 Gen 2, Microsoft Surface Pro 11, and MSI Thin gaming laptops are expected to be among the top-selling products during the sale. Amazon-branded gadgets like Echo smart speakers, Fire TV devices, and Kindles will also be available at some of their lowest prices of the year.
Fashion and lifestyle shoppers can expect significant price drops on popular brands such as Levi’s, Puma, Fossil, Coach, and Crocs. In the beauty section, products from Laneige, L’Oréal, COSRX, and Maybelline are likely to be heavily featured. Household essentials, from Shark vacuums to Ninja air fryers and electric toothbrushes, are expected to see discounts ranging from 30 to 60 percent.
To shop these deals, customers need to have an active Amazon Prime membership. Those who are not currently subscribed can take advantage of a free 30-day trial to access the full sale. Amazon is also encouraging users to set up deal alerts, wishlist reminders, and app notifications to stay updated on fast-moving offers.
This year, Amazon is putting a stronger emphasis on personalization and regional availability. Country-specific deals and promotions will be available, especially in new markets like Ireland and Colombia, which are participating in Prime Day for the first time. Localized product highlights and limited-time offers will be promoted throughout the event.
Another new trend in 2025 is the integration of Prime Day with Amazon’s other platforms. For example, certain Prime Video promotions may offer bonus credits or discounts for members who stream selected titles during the event. Some bundles will also combine Amazon Music and Prime Gaming services with physical product offers, giving members more value with their purchases.
Rival retailers like Walmart, Target, Best Buy, and Newegg are expected to launch competing sales events during the same week. This creates a broader savings opportunity for consumers, who can compare prices and promotions across multiple platforms.
Experts suggest that shoppers plan ahead to get the most out of Prime Day. Creating a wishlist, tracking product prices in advance, and checking reviews can help ensure you’re getting a true deal. Many of the best offers come in the form of Lightning Deals or limited-stock bundles that may sell out within minutes, so acting quickly is key.
For those looking to stretch their budgets, Amazon is also offering financing options and extended EMI plans on select high-value items. Additional coupons, no-cost EMI, and exchange offers may also be available during the event, especially in regions like India.
Amazon has also worked to improve accessibility for the 2025 edition. The app interface now includes updated tools for visually impaired users and better support for regional languages in certain markets. Voice shopping via Alexa has also been upgraded to help users place orders faster during the event.
Prime Day 2025 will officially begin at 12:00 a.m. PT on July 8 and conclude at 11:59 p.m. PT on July 11. The event is expected to bring record-breaking traffic and sales, especially in the tech, fashion, and household goods categories. Whether you’re shopping for big-ticket items or everyday essentials, this four-day sale offers a wide window to save across nearly every product category on Amazon.
