Amazon said on Thursday that its e-commerce exports program, Amazon Global Selling, will reach $13 billion in total e-commerce exports from India by the end of 2024. Amazon intends to export $20 billion from India by the end of 2025.
Indian merchants on the platform have increased by 20% in the last year, bringing the total to 1.5 lakh exporters selling more than 40 crore of Indian items around the world.
Bhupen Wakankar, director of global trade at Amazon India, stated, “We’re investing heavily in tools and technologies to assist sellers maximise their reach, improve product discovery, and increase sales. The program’s effectiveness is seen in the growing number of exporters who are establishing successful businesses on Amazon’s global marketplaces.
Beauty is the fastest-growing category on Amazon Global Selling in 2023, with over 40% year-on-year (y-o-y) growth, followed by clothes (over 35% y-o-y growth), health & personal care, toys, and home.
The top overseas markets for Indian sellers are the United States, the United Kingdom, and Canada. This is followed by Germany, France, Italy, Spain, and Mexico.
“Amazon’s Global Selling has been instrumental in rapidly expanding our customer base worldwide in markets like the US, UK, Middle East, Singapore, and Australia,” Mohit and Rahul, creators of Indian skincare business Minimalist, said in a statement. “Within three years, we’ve grown over 135% on Amazon USA and 75%+ on Amazon UK, driven by Prime Day sales spikes and leveraging Amazon’s data-driven insights to optimise listings and identify new opportunities.”
Delhi, Rajasthan, and Maharashtra are the leading exporting states. Smaller cities, such as Anand in Gujarat and Gautam Buddha Nagar in Uttar Pradesh, have exceeded $89 million and $47 million in sales, respectively, by 2023.
“I believe the administration is focused on two specific categories, which we are really pleased with. They are cross-border logistics and cross-border payments,” Wakankar said while discussing e-commerce policy with ET. “The more these become easier from the regulatory compliance perspective for small businesses especially for e-commerce exports which is a very unique need, the better off small businesses will be.”
