In the competitive landscape of startups, securing the endorsement and investment of a prominent celebrity can significantly elevate a new venture’s visibility. Alia Bhatt, a leading actress in India renowned for her roles in blockbuster films like “Gully Boy,” “Udta Punjab,” and “Dear Zindagi,” strategically approaches investments in startups and the initiation of her own ventures.

Despite her stature as one of the highest-paid actresses in India, Alia Bhatt adopts a cautious approach when entering the entrepreneurial arena. Notably, she opts for secure investments such as Fixed Deposits (FDs) and Bonds, showcasing her discerning business acumen and a preference for calculated risks in selecting the right startup to support.

Alia Bhatt

Beyond her stellar acting career, Alia Bhatt has diversified her portfolio by venturing into the realms of fashion and production. She has successfully launched her own line of clothing and handbags, demonstrating her entrepreneurial spirit. Additionally, Bhatt has established a production company named Eternal Sunshine and founded the ecological initiative called CoExist, showcasing her commitment to multifaceted endeavors that extend beyond the realm of entertainment.

The actress has strategically invested in a curated selection of innovative startups, showcasing her astute business acumen

Here Below the startups the actress has invested in: 

Ed A Mamma

Alia Bhatt, the acclaimed actor, ventured into the realm of sustainable fashion with the launch of her own children’s clothing brand, Ed A Mamma, in October 2020. This distinctive brand is exclusively tailored for children aged 2 to 14 years old. Ed A Mamma is committed to crafting an environmentally conscious clothing line, utilizing natural fibers and incorporating plastic-free buttons and trims.

Noteworthy is the brand’s commitment to sustainability and eco-friendliness. Ed A Mamma’s founder, Alia Bhatt, has personally self-funded the company, embodying a true “Made In India” ethos. The brand is particularly focused on producing gender-neutral t-shirts made from organic cotton. The product range is designed to be accessible, with prices ranging from Rs 349 to Rs 1,499. The starting price for organic t-shirts is set at Rs 799.

“Ed A Mamma: Revolutionizing Children’s Fashion with Sustainable Style and Innovative Waste Management”

Ed A Mamma sets itself apart not only through its sustainable practices but also through its innovative waste management approach. The company repurposes leftover clothing and fabric scraps, transforming them into hair ties and potlis bags. 

Alia Bhatt, transitioning from actor to investor and entrepreneur, explained that the decision to create a clothing line exclusively for children stemmed from the saturated market catering to individuals aged 25 to 45. In response to this, Alia and her team saw an opportunity to bridge the gap and establish a homegrown, world-class children’s clothing brand.

With Ed A Mamma, the company aspires to instill a love for nature in children from a young age. The brand’s holistic approach to sustainability, coupled with its commitment to affordability and quality, positions it as a commendable player in the realm of children’s fashion.


Nykaa stands as a prominent ecommerce platform renowned for its extensive range of cosmetic and beauty products, proudly achieving the esteemed status of a Unicorn Company. In the year 2020, notable actresses such as Katrina Kaif and Alia Bhatt made undisclosed investments in Nykaa, further solidifying its financial standing.

Founded in 2012 by visionary entrepreneur Falguni Nayar, Nykaa has undergone remarkable growth, bolstered by strategic investments, positioning itself as the premier online marketplace for beauty and wellness products in India. A testament to its financial prowess, Nykaa secured a significant investment of Rs 100 crore from Steadview Capital in May 2020, contributing to its ascent as a leader in the industry.

“Unlocking Beauty: Nykaa’s Rise with 70+ Luxury Stores & 5M+ Monthly Users”

Nykaa has established a formidable presence with an extensive network of over 70 stores across India, showcasing a diverse range of products that includes offerings from prestigious luxury brands such as Tom Ford, Jo Malone London, Dior, and Givenchy. In the competitive landscape, Nykaa contends with major players like Amazon Fashion, Flipkart Fashion, and Myntra.

The online platform boasts a substantial user base, with over 5 million monthly active users, processing an impressive volume of more than 1.5 million orders per month. The brand’s extensive portfolio encompasses more than 1,500 top-notch brands, featuring a curated selection of 1.3 lakh products available across its website, applications, and 70 offline retail outlets.

In addition to its wide array of beauty and grooming products tailored for women, Nykaa extends its offerings to men through a dedicated range. Nykaa Pro caters to customers with specialized beauty needs, complemented by enticing promotional offers. Notably, the company is renowned for its in-house beauty products under the brand “Nykaa Beauty,” which includes cosmetics for lips, eyes, face, nails, and an extensive skincare range.

During a recent interview, Nykaa’s CEO and founder, Falguni Nayar, confirmed an investment from Alia, emphasizing three key reasons behind her decision. Alia chose to invest in Nykaa due to its Indian roots, being founded by a woman, and as evidence that the best in India can successfully compete on a global scale.


StyleCracker, a dynamic fashion tech startup founded in 2013 by Dhimaan Shah and Archana Walavalkar, stands out as a notable player in the industry. Bolstered by the support and funding from acclaimed personality Alia Bhatt, the company has earned recognition for its innovative use of technology, particularly with the creation of the StyleCracker Box.

This groundbreaking solution, developed by StyleCracker, serves as a means to elevate individuals’ style and enhance their overall appearance. Renowned for its commitment to personalization, StyleCracker provides a diverse array of options to its clientele, presenting a compelling opportunity to leverage technology for decoding the distinct fashion preferences of the Indian consumer.

A highlight of StyleCracker’s offerings is its celebrity-customized boxes, thoughtfully curated to include a selection of apparel, cosmetics, accessories, and occasionally footwear. This bespoke approach not only reflects the company’s dedication to delivering a personalized fashion experience but also underscores its keen understanding of the diverse and evolving needs of its clientele.

StyleCracker’s strategic fusion of fashion and technology positions it as a noteworthy contender in the industry, poised to make a lasting impact on the fashion landscape. With its foundation rooted in cutting-edge technology and a commitment to individualized style solutions, StyleCracker continues to redefine the fashion experience for its discerning customer base.


SuperBottoms, a prominent sustainable brand focusing on baby and maternal care, has recently finalized a substantial investment from distinguished actor Alia Bhatt. While the precise financial details of the investment remain undisclosed, this significant development solidifies a strategic partnership between the two entities.

In addition to her investment, Alia Bhatt assumes the role of the official brand ambassador for SuperBottoms, further enhancing the brand’s visibility and credibility. This collaboration not only adds Alia Bhatt to the company’s esteemed list of stakeholders but also highlights SuperBottoms’ unwavering dedication to excellence and sustainable principles. The endorsement and support of a renowned personality such as Alia Bhatt underscore SuperBottoms’ commitment to its mission and values.


In the domain of Direct-to-Consumer (D2C) wellness, under the auspices of the esteemed Indian Institute of Technology Kanpur (IIT Kanpur), it is with great pleasure that we announce the formal inclusion of Ms. Alia Bhatt as an investor. Founded in 2017 by Ankit Agarwal, an engineering graduate, the enterprise, recognized as Phool, is committed to advancing the tenets of the circular economy. is a leading specialist in the repurposing of floral waste into premium-quality, environmentally-friendly luxury incense products and a diverse range of wellness offerings. Moreover, the company has emerged as a trailblazer with its pioneering initiative known as ‘Fleather,’ which leverages innovative flower cycling technology to create sustainable alternatives.


In conclusion, Alia Bhatt’s investment choices and entrepreneurial ventures demonstrate a careful selection of startups that align with her values, showcasing a keen business acumen, a commitment to sustainability, and a belief in supporting innovative and socially responsible enterprises.