Introduction 

Samsung’s in-built virtual assistant known as Bixby is to receive a complete redesign that will include the incorporation of generative AI. TM Roh, President of Samsung’s Mobile Division, has indeed corroborated this view, vowing to deliver a ‘‘Smarter Bixby’’ in 2024. This update intends to establish Bixby as a serious rival to Apple’s upgraded Siri, that currently falls under the Apple Intelligence framework.

Virtual Assistant And AI As A Service: The Rise

Since the launch of Galaxy S8 series in 2017, Bixby has not been as competitive as Google assistant and Siri. Instead, there are Bixby Home and Bixby Vision that are different from other facilities of smart assistants. Bixby Home provides content according to people’s activities, while Bixby Vision identifies the objects in images. Despite these improvements, Bixby has had issues with context awareness and handling of multi-step tasks – areas where generative AI could contribute a lot.

Samsung’s AI Ambitions

This decision reveals a serious approach of Samsung to AI development: the company adds its own large language model (LLM) to Bixby. Although specific details are kept confidential, observers expect increased performance in natural language processing, context awareness, and job performance. This fits into Samsung’s overall AI plan, which has just released Galaxy AI capabilities for the likes of the Galaxy Z Fold 6 and Galaxy Z Flip 6.

The Competitive Landscape

Apple has introduced new AI components for Siri in recent years, such as enabling the voice assistant to have more natural conversations with users and deepening its connections with other applications. Samsung is going to have to have Bixby to potentially offer comparable or better capabilities that will allow it to effectively compete. The way Bixby’s update is planned for late 2024 indicates a reactive approach to Apple’s developments.

Conclusion

With the patterns that define the AI battle in mobile technology in place, consumers will have at their command smarter, more adaptable, and capable, virtual companions and assistants. Samsung’s AI solution, Bixby could change the landscape of user interface and expectation for mobile phones and possibly alter the dynamics of the competition within smartphones. In the same way, the effectiveness of this approach will largely depend on Samsung’s capacity to provide customers

Key Takeaways

  1. By late 2024, Samsung has also mentioned it would be incorporating generative AI into Bixby.
  2. The upgrade is meant to solve some of the issues that Bixby has with context recognition as well as performing multiple-step actions.
  3. Concerning Samsung, the primary idea of utilizing its own LLM is the company’s dedication to the independent AI technology.
  4. The improved Bixby will take on other advanced voice assistants, including Apple’s Siri.